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3 Major Problems
To Solve
PROBLEM 1
The established players haven't listened to what the consumer wants and needs.
For years, voters, grassroots leaders, activists, and auxiliary organizations across America have been begging for a trusted, reliable activist messaging and data organization solution from leadership.
Unfortunately, this request has fallen on deaf ears and very little has been done.
THE SOLUTION
Superfeed became obsessed with the user experience and interface.
The user experience is terrible in almost every scenario because the interface is not easy, it is underdeveloped and under-tested for adoption by younger users and impossible to navigate for older users.
Our goal is to use this focus to ensure that our activism product blends nicely with Superfeed development to make the most beautiful, easy-to-use product that the movement has seen to date.
PROBLEM 2
There isn't a trusted, daily-use news feed application that combines influential content and news in one simple place.
Today-- there are now DOZENS of major media outlets to follow, HUNDREDS of sites and apps, and THOUSANDS of influential voices that are constantly delivering information on the internet, in podcasts, on radio, and through social media.
The problem? Quickly and easily following ALL of these in one, easy-to-use location while also keeping up with what major influential voices are following.
THE SOLUTION
One simple daily-news feeds application.
There needs to be a place where all new apps, trusted news, desirable social media, up-to-date information, and important talking points can more cohesively live and not force people to exhaustingly track hundreds of feeds.
Superfeed has taken the best behaviors from a good RSS reader and integrated them into the platform. Rather than trying to render each piece of content in a unified way (a task that even Microsoft and Apple have failed to do well), Superfeed focuses on the discovery and then directs the viewer to the original content.
PROBLEM 3
ONE PRIVATE ENTITY CONTROLS ALMOST ALL OF THE DATA.
The best available feature for collecting data is through clipboard-style surveys and archaic versions of this on other apps. Unfortunately, these tools do not intuitively feed into a intuitive database, and other systems are not being capable of integrating data in an efficient or quick way.
In addition, voter profiles are almost completely locked down, preventing users from updating or inputting basic information points such as email, cell phone, other pertinent criteria directly on the contact’s profile.
THE SOLUTION
DATA INPUT TOOL SOLUTION
Consistency is everything when teaching groups of people how to effectively collect data - in addition to making those you are collecting data from comfortable to give that information to a person. A front-end should at minimum provide those things.
Using an easy-to-access data input interface that allows for updating voter profiles and snap collection of important contact and demographic info is critical - and something lacking in all other major data systems.